Less is more
Plague Words and Phrases:
Source: http://grammar.ccc.commnet.edu/grammar/plague.htm
1. Lots or lots of In academic prose, avoid these colloquialisms when you can use many or much. Remember, when you do use these words, that lots of something countable are plural. Remember, too, that a lot of requires three words: "He spent a lot of money" (not alot of).